- HOW TO SEARCH FOR KEYWORDS IN TEXT MESSAGES CODE
- HOW TO SEARCH FOR KEYWORDS IN TEXT MESSAGES PROFESSIONAL
Your audience will appreciate the transparency, and depending on your location, it may also be a legal requirement. In these, you’ll outline how their data is used and stored, and what type of communication they can expect from you. When a customer signs up to your campaign, you need to let them know what they’re actually signing up for.Īfter a subscriber opts-in, tell them where they can access your terms and conditions. Make Terms and Conditions Easily Accessible
HOW TO SEARCH FOR KEYWORDS IN TEXT MESSAGES CODE
If you’re switching your code every few months, your customers will start to get confused about who’s texting them and quickly unsubscribe or block your number.Įven if you have to pay a premium for a memorable short code, in the long run it will help you maintain engagement more effectively than if you were regularly switching codes and keywords to cut costs. Once you choose a short code, you should stick with it.
Some laws and regulations you should be thinking about before launching your campaigns include the GDPR and the TCPA. These may affect how you use your short code.Īs a rule of thumb, don’t text people unless they’ve specifically opted-in to your campaign, and allow people to easily opt-out of receiving messages.
HOW TO SEARCH FOR KEYWORDS IN TEXT MESSAGES PROFESSIONAL
Talk to a legal professional in your industry who knows your local, national, and international laws and regulations. Like with most marketing activities, there are laws around how you handle and use customer data. SMS Short Code Best Practices Comply With Local, National, and International Laws That said, if your campaign is fundamentally good and your audience wants to engage with it, they will. If it’s hard to remember, they’re less likely to text it. Think of short codes like domain names – there is a vanity and branding aspect of the number you choose that could affect your campaign engagement and how easily your audience can use it. The cost will also vary depending on the country your business and your customers are based in.Ī short code like 001100 will cost more than a randomly generated number like 541379. Short codes are leased to you at a cost, and depending on the short code you want, the cost will vary. Most good text message providers will walk you through the process of getting a short code. How Can You Create an SMS Short Code?īefore launching a text message marketing campaign you’ll need to have a short code. If you were on a shared short code and another business was using that keyword, you’d have to find something new.ĭedicated short codes give you more control over receiving messages, and are usually better for branding purposes.
For example, running a sale and want to use “SALE” as a keyword? You can. You can run multiple campaigns at the same time and manage them with one simple short code.Īnother advantage is that you can use keywords that would typically be taken by other companies. The advantage of this is that you can use any keywords you want. Your customers will text your own unique number, and other businesses can’t use it.
Dedicated short codeĪ dedicated short code is a number that you own. If your customer makes an error, the text won’t land in a catch-all inbox like it would if you had a dedicated short code, which could lead to missed engagement opportunities. The main downside is that you only receive messages sent to your unique keyword. If your budget for your text message marketing campaigns is on the lower end, you’ll be able to use a shared short code to save on costs.
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